Jack TenneyExtra Point

by Jack Tenney, Publisher

May 2018

Is it true that rules are made to be broken?

We have had a rule in effect for more than 34 years that we don’t do gunnas. A “gunna” would be a press release announcing a future event. The rule was based on the experience of my mentors, Leo and Patti Crabtree-Girr of Portland, Maine. They published a magazine titled Business Digest of Southern Maine and I bought a franchise from them in the spring of 1984.

This is the 12th issue of the 34th volume. Had I purchased the magazine when I was 21, I’d only be 55 now and would be just hitting my stride. But I didn’t, so it’s time to find someone else to have a little fun.

So there! I just broke the rule. I’m no longer talking about what I did but what I’m gunna do.

The problem with publishing gunnas, according to Leo, was that people who are planning to do something like selling something should buy an ad. Too often, he told me, people would come to him asking for an article on something they were thinking of doing. He explained to them that it was the policy of the magazine to only write articles about businesses one year old or more.

You know what? I am so cool I did a double. I just published a gunna and I sold an ad to boot.

Check out the Pomerleau ad on page 10 of this issue and then get the ball rolling so I can go strolling.

Thanks to all the business people who placed their ads with us, read the magazine, and made this community of business people keep up; and to the fine folks who have worked, and are working, for the publication.

Very Vermont, keeping up.