Jack TenneyExtra Point

by Jack Tenney, Publisher

June 2019

Twelve issues published every month for 35 years. Used to be able to quickly multiply the two numbers to come to the total number of magazines published form June 1984 to date. Maybe 420 (pot reference?), or 421 if you count this one.

It’s just a matter of time. That’s the name of a song from the ’50s, and a saying much older that meant for anything to happen, it was just a matter of time.

To prove the point: In June 1953 Queen Elizabeth II was crowned. My grandmother, a native of Scotland, watched every moment thanks to the trans-Atlantic (what was it called?) coaxial cable. A year later, from April to midsummer, she watched the McCarthy hearings, which inspired Mario Puzo to recreate that atmosphere in Godfather II.

As soon as each hearing broke for lunch, she went upstairs to her bedroom and changed her dress.

“Nana,” she was asked, “why?”

She replied, “Those men don’t want to see an old lady in the same day dress all afternoon, too.”

The television set watches the watchers? Turns out it was just a matter of time.

There’s an ad on currently for an insurance product featuring several young families. When I see it, a young woman says, “We’re the Tenney family and we depend on ….” When my son watched the same ad across the street at his friend’s house, the woman says, “We’re the Foster family and we depend on ....”

It was just a matter of time. If Siri or Alexis or your smart TV hears you discussing the purchase of a new car or a vacation destination, it’s just a matter of time before you get emails and Facebook ads.