Ad Files and Materials

Ad Sizes
  Width x height in decimal inches
Full page trim size 8.375 x 10.875
See below for bleed instruction and preferred margins for full pages
Two-thirds 4.875 x 10
Half horizontal 7.5 x 4.875
Half vertical 4.875 x 7.5
Third vertical 2.25 x 10
Third square 4.875 x 4.875
Third horizontal 7.5 x 3.185
Sixth vertical 2.25 x 4.875
Sixth horizontal 4.875 x 2.25
Quarter page 3.625 x 4.875
Twelfth page (available to 12x advertisers only) 2.25 x 2.25
   

Camera Ready File formats:

High-resolution PDF and high-res JPEG files. We do not accept Quark files, Microsoft Word Docx files or Microsoft Publisher files.

Color:

Convert all colors to CMYK. RGB and spot colors or PMS colors will not print correctly or may not print at all. Sometimes this is not apparent until the magazine has been printed.

Fonts:

Embed all fonts or convert all fonts to outlines. We are not responsible for font substitutions because of missing or damaged fonts.

Photo resolution:

Use 300 ppi for photos, 1200 ppi for line art. Web graphic resolution (72 ppi) reproduces very poorly when used for quality magazine printing.

Full page bleed:

On full page ads with bleed (printing that goes beyond the trim edge of the paper), artwork must extend 1/8" beyond the trim size on each bleed edge.

Final full page "trim" size is 8.375" x 10.875."

Type, borders and images closer than 1/4" inside the trim edge can appear off-center or crooked. A safe inside margin is 1/4" or larger.

E-mail:

Files smaller than 30 mb may be emailed. Call 802-862-4109 for an e-mail address. Please put the client name in the email subject line. Check with your IT provider for your size limits for emailing files.

Proofs:

Please proof and preflight your files carefully. We cannot be responsible for misprints due to incorrectly formatted files, RGB images, missing images, or missing or damaged fonts. For more information, please call 802-862-4109.

More Information:

  • Call (802) 862-4109.
  • When you email or deliver files, please include the client company name, your name and a phone number.