Ad Rates

Business People Vermont is printed on quality gloss stock with four-color process. The business-to-business magazine is mailed monthly to more than 6,000 business owners and managers. Average monthly circulation is more than 7,000. Nearly all of our readers are upper management. Paid subscriptions are available for multiple copies at business addresses and to non-business addresses.

Advertising Rates (run of publication)

Rate Card 19, Effective November 30, 2009

Rates apply to price per insertion, run of publication. Ads must run consecutively or on a prearranged schedule. Previous ad will run unless materials are received by deadline. Special position, color and production charges will be billed as necessary.

Full Color Ad Cost (Per insertion, ROP)
Size Frequency    
(Measurements width x height in decimal inches) Open (1-3) 4 6 12
Full Page (trim size 8.375 x 10.875) for details 1725 1525 1325 1000
Two Thirds (size 4.875 x 10) 1445 1325 1125 800
Half Vertical (7.5 x 4.875)
Half Horizontal add 20% for premium placement
(7.5 x 4.875)
1135 1025 850 655
Third Square (4.875 x 4.875)
Third Vertical (2.25 x 10) add 20% for premium placement
Third Horizontal (7.5 x 3.185) add 20% for premium placement
925 845 725 535
Quarter (3.625 x 4.875) 800 735 700 450
Sixth Horizontal (4.875 x 2.25)
Sixth vertical (2.25 x 4.875)
625 575 545 365
Twelfth (2.25 x 2.25) Maximum 6 per 12x Schedule, color included 250
Black and White Ad Cost (Per insertion, ROP)
Size Frequency    
(Measurements width x height in decimal inches) Open (1-3) 4 6 12
Full Page (trim size 8.375 x 10.875) for details 1400 1200 1000 900
Two Thirds (size 4.875 x 10) 1120 1000 800 700
Half Vertical (7.5 x 4.875)
Half Horizontal add 20% for premium placement
(7.5 x 4.875)
910 800 625 580
Third Square (4.875 x 4.875)
Third Vertical (2.25 x 10) add 20% for premium placement
Third Horizontal (7.5 x 3.185) add 20% for premium placement
700 620 500 460
Quarter (3.625 x 4.875) 625 560 525 400
Sixth Horizontal (4.875 x 2.25)
Sixth vertical (2.25 x 4.875)
500 450 420 315
Twelfth (2.25 x 2.25) Maximum 6 per 12x Schedule, color included 250
Other Charges
Premium Placement
Half horizontal, third horizontal and third vertical ads are premium placement ads. Premium placement ads "own" the page. No other ads share the same page.
Rate +20%
Image Processing Digital scan or digital camera shot $55
Scanning Ad slick or negatives $50

Free Inclusion in our digital edition for every advertiser of Business People-Vermont.

Our digital edition is a special, enhanced electronic version of our monthly magazine. It’s a powerful and dynamic way to experience your advertising and Business People-Vermont. The entire magazine — including all of the advertising and original editorial content — is reproduced electronically as close to the original design as possible, complete with animated pages that turn when you click an edge. You can zoom, bookmark, search, send links to social networking sites, and more.

Your Web address and e-mail addresses in your ad are live, and link directly to your website or e-mail address. When readers want to know more about your business or product, it’s just a click away. See it in action here!

Featured business program

Available as a bonus exclusively to monthly (12x) advertisers of our print publication. See details and examples here.

For complete advertising policies,
please call your advertising rep at 802-862-4109.

Advertising Reservations are accepted up to the first day of the month preceding publication. The publication date is the first Monday of the month.

Frequency rates apply to ads run consecutively or on a prearranged schedule.

New advertisers are required to prepay first ad with reservation.

Advertising rates are subject to change.

Business People-Vermont (ISSN 1523-6781) is published by Mill Publishing, Inc.