Guide to
Press Releases
for Business People -Vermont

Every day we receive dozens of press releases telling us what's going on in our business community in Vermont. We edit press releases for style, length and content. Due to the number of releases we receive, proofs, confirmations and acknowledgements are not possible.

virginia2011Top Ten Best Practices for press releases: Managing editor Virginia Lindauer Simmon shares her top recommendations for writing press releases. Read it here.

Press release categories we publish

  • New Business: new businesses, new branches of existing businesses.
  • Mergers and Acquisitions: mergers with other companies, purchases of other companies, purchases of commercial buildings or equipment of significant size, leases of significance.
  • Anniversaries: Periodically we publish news of business anniversaries. If your company is celebrating one that ends in 0 or 25 or 75, send us a release and tell us how you’re celebrating.
  • Faces and Places: new hires, promotions, retirements, changes of address.
  • Honors and awards: employees, businesses, products or business owners who receive annual awards (from the business or an association), election to boards of directors, national awards or induction into elite groups of fellow professionals, mentions in national publications, and other such significant honors.
    Please Note: Because we have recently been deluged with press releases, we have had to narrow the qualifications in the Honors & Awards category. Unless space allows, we will no longer be printing releases about invitations to make presentations to national groups. Also limited are releases about certifications or other such designations unless required by law for license to practice.
    Link: www.vtlmi.info
  • Breaking ground
  • Ribbon cutting

First come, first served

In general, our departments accept press releases on a first-come, first-served basis. If your release fits our guidelines, and we are unable to publish it in a given month, we will hold it for the next available opportunity.

Format your release properly

  • Date the press release, include a contact person and phone number in case of a problem or question about your release or photo.
  • Text: E-mail plain text pasted or typed directly into the e-mail. Please do not send text as attachments. We cannot use formatted Doc files or PDFs.
  • We do not return photos.
  • Always send photo and press release together.
  • Label individual photos with the same first and last name of the person identified in the release, e.g. William/William, not Bill/William.
  • Identify all individuals in group photos.
  • Photo quality is importent. For detailed instructions on digital photos, please see our Photo Guide. If the quality of the photo is insufficent for print, we will use the press releases without the photo if we are able.

When you submit press releases please include:

  • Name of the individual(s)
  • Description of the promotion, award or the like bestowed upon the individual(s)
  • Individual's previous experience if pertinent
  • Your company's name
  • Brief description of the products/services your company offers

Where to send press releases

Send press releases to BusinessPeopleVermont.com
or mail to

Press Release
Business People Vermont
P.O. Box 953
Williston, VT 05495-0953